RAJC Seminars

26 Sep

What REALTORS® Need To Know About AI, Photos, Copyright Law and Trademarks

What REALTORS® Need To Know About AI, Photos, Copyright Law and Trademarks

Tuesday, September 26, 2023 (1:30 PM to 3:30 PM)

RASM North, Bradenton, Florida

Copyright Laws and Trademarks

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This informative session, led by Richard Swank, Associate General Counsel at Florida Realtors, will address various copyright issues related to Generative AI in the context of real estate. The session aims to explore the potential legal challenges that arise from the utilization of Generative AI within the real estate industry.

Swank will begin by providing a foundational understanding of Generative AI and its relevance in the field. He will dive into the intricacies of copyright principles as they apply to AI-generated content, elucidating potential risks involved. To illustrate these concepts, real-world examples will be shared, offering tangible insights into copyright issues associated with AI-generated materials.

Following Swank, Attorney Adrienne Phillips from Williams Parker and Jennifer Thompson-Kersting from Stellar MLS will discuss copyright concerns with listing content, especially photos. They'll highlight that these photos are protected by copyright as original works, and the owner has control over how they're used. They'll also touch on using floor plans in listings, emphasizing the need for permission from the architectural design's copyright owner.

Misusing listing content can get agents, brokerages, and MLSs into legal trouble. It's crucial for real estate pros to know their rights and avoid breaking copyright laws.

The REALTOR® Attorney Joint Committee invites you to join their live discussion. They'll provide practical advice to help realtors avoid copyright problems in their listings, marketing materials, and everyday work.

Richard Swank, Associate General Counsel, Florida Realtors®

Adrienne Phillips, Attorney Williams Parker
Jennifer Thompson-Kersting, Stellar MLS 

Cost: Free
Informational - Non CE 

RASM North - Auditorium Sections A & B
RASM North (Auditorium Sections A & B)
2901 Manatee Ave, West
Bradenton, FL 34205

Map & Directions

Richard Swank

Florida Real Estate Commission requires a licensee attend 90% of each of the classroom hours to receive CE credit. Physical attendance is required for the duration of all in person classes and cameras must be on for the duration of all virtual classes.

Class Check In:
RASM is required by the Florida Real Estate Commission to maintain attendance records for each course offering. It is the responsibility of each attendee to sign in upon arrival and sign out upon departure. Should an attendee fail to sign in or sign out, RASM cannot issue CE credit and will not issue a refund.

Late Arrival:
Students who arrive more than 15 minutes after the start of class will not be given CE credit. Please allow adequate commute time. Those who arrive late and/or depart early are also ineligible for any refund.

Advance registration for all classes is suggested. Cut-off for scheduled classes will be 2pm on the business day prior to the course offering / event. Due to space limitations, seats will first be provided to those who have pre-registered. Walk-ins only will be admitted into the class should space allow.

Photo / Video Marketing:
By registering for or attending a class, event or meeting offered by the RASM, attendees agree to allow the use of their photo/video/likeness taken of them in a class, event, or meeting in RASM publications, websites, newsletters, social media sites, emails, or other Association related materials.

Webinar Policy:
Students taking a CE class via webinar/zoom are required to be on camera for the duration of the entire session. RASM cannot issue CE credit and will not issue a refund for students not on camera. If you lose your internet connection during a Zoom class, please log back in as quickly as possible. If you are off camera more than 10% of the class time, you will not be eligible for CE credit.

Course Materials:
Students will receive a digital copy of any course materials related to the course being offered the day before class. Students may print or download onto electronic devices to view during class. The association can provide a printed copy of the manual for a $20 printing fee. After sending out the digital copyrighted materials, no classes will be refunded.

Special accommodation:
If you have a disability and require assistance or reasonable accommodation to fully participate in any class / event, please submit your request in writing to education@MyRASM.com. Requests should be made as soon as possible but no later than 10 days prior to the event.

A. Registrations are not transferable, but may be refunded per this policy. All requests must be submitted in writing. education@myrasm.com

B. Registration fees for single classes or seminars of one day or less in length will be refunded in full if the request is received prior to the start time on the business day preceding the class or seminar, excluding weekends and holidays. For example, if a course is scheduled to begin at 9:00 a.m. on a Monday, the request must be received by 9:00 a.m. on the preceding Friday. If scheduled to begin at 1:30 p.m. on a Wednesday, the request must be received by 1:30 p.m. on a Tuesday.

C. Courses that offer a designation or certification, whether single day or multiple days, will be refunded less a $25 administration fee. The written request for refund must be received three business days, excluding weekends and holidays, prior to the course start date. For example, if a course is scheduled to start at 8:30 a.m. on a Monday, the cancellation and request for refund must be received no later than the preceding Wednesday.
D. If a course is postponed, cancelled, or rescheduled, registrants may choose to receive a full refund or apply the credit toward another course within the same calendar year.