SKILLS AND STRATEGIES

16 Nov

Pricing in a Competitive Market

Pricing in a Competitive Market

Monday, November 16, 2026 (1:00 PM to 5:00 PM)
4 Education Credits
RASM South, Sarasota, Florida

You're Registered!
When the market shifts, yesterday’s pricing strategy may not work today. Learn how to read the market, analyze the right data, and price properties with confidence.

After this session, you will be able to:

-Understand the difference between a Comparative Market Analysis (CMA) and an appraisal and when each is appropriate.
-Analyze supply and demand, market conditions, and absorption rates to make informed pricing recommendations.
-Identify the most relevant comparable properties and determine which data truly matters in a changing market.
-Understand how days on market, price ranges, and different market segments can impact pricing.
-Apply Florida requirements and appropriate disclosures when preparing CMAs and other valuation reports.
-Use market data to have more informed and realistic pricing conversations with sellers.

Whether the market is rising, slowing, or somewhere in between, knowing how to accurately interpret the data is essential. You’ll leave with practical tools to better evaluate property values, set realistic seller expectations, avoid listings that linger on the market, and provide your clients with informed, professional guidance.
 
Instructed by: Dave Dettmann
Cost: Members $20 / Non Members $40 / Passport Subscribers Free
4 CE HRS

RASM South - Auditorium
RASM South (Auditorium)
2320 Cattlemen Rd.
Sarasota, FL 34232

Map & Directions

Dave Dettmann


Attendance: 
Florida Real Estate Commission requires a licensee attend 90% of each of the classroom hours to receive CE credit. Physical attendance is required for the duration of all in person classes and cameras must be on and attendee visible for the duration of all virtual classes. 

Class Check In: 
RASM is required by the Florida Real Estate Commission to maintain attendance records for each course offering. It is the responsibility of each attendee to sign in upon arrival and sign out upon departure. Should an attendee fail to sign in or sign out, RASM cannot issue CE credit and will not issue a refund.

Late Arrival:
Students who arrive more than 15 minutes after the start of class cannot be given CE credit. Please allow adequate commute time. Those who arrive late and/or depart early are also ineligible for any refund.

Location:
RASM operates from two locations. It is the responsibility of members to confirm the location of their class or event when registering. Please note that there is not enough time to travel between locations and still arrive on time. Refunds will not be issued to members who arrive at the incorrect location.

Registration:
Advance registration for all classes is recommended. Cut-off for scheduled classes will be 2pm on the business day prior to the course offering / event.  Due to space limitations, seats will first be provided to those who have pre-registered. Walk-ins only will be admitted into the class should space allow. 

Photo/Video Marketing: 
By registering for or attending a class, event or meeting offered by the RASM, attendees agree to allow the use of their photo/video/likeness taken of them in a class, event, or meeting in RASM publications, websites, newsletters, social media sites, emails, or other Association related materials.

Webinar Policy:
Students taking a CE class via webinar/virtual platform are required to be on camera for the duration of the entire session. RASM cannot issue CE credit and will not issue a refund for students not on camera. If you lose your internet connection during a virtual class, please log back in as quickly as possible.  If you are off camera more than 10% of the class time, you will not be eligible for CE credit.

Course Materials:
Students will receive a digital copy of any course materials related to the course being offered the day before class. Students may print or download onto electronic devices to view during class. The Association can provide a printed copy of the manual for a $20 printing fee. After sending out the digital copyrighted materials, no classes will be refunded.

Special accommodation:
If you have a disability and require assistance or reasonable accommodation to fully participate in any class / event, please submit your request in writing to education@MyRASM.com. Requests should be made as soon as possible but no later than 10 days prior to the event.


A. Registrations are not transferable, but may be refunded per this policy. All requests must be submitted in writing.
B. Registration fees for single classes or seminars of one day or less in length will be refunded in full if the request is received prior to the start time on the business day preceding the class or seminar, excluding weekends and holidays. For example, if a course is scheduled to begin at 9:00 a.m. on a Monday, the request must be received by 9:00 a.m. on the preceding Friday. If scheduled to begin at 1:30 p.m. on a Wednesday, the request must be received by 1:30 p.m. on a Tuesday.
C. Courses that offer a designation or certification, whether single day or multiple days, will be refunded less a $25 administration fee. The written request for refund must be received three business days, excluding weekends and holidays, prior to the course start date. For example, if a course is scheduled to start at 8:30 a.m. on a Monday, the cancellation and request for refund must be received no later than the preceding Wednesday. 
D. If a course is postponed, cancelled, or rescheduled, registrants may choose to receive a full refund or apply the credit toward another course within the same calendar year.